Getting on an editorial Spotify playlist can be a huge help for musicians and artists looking to expand their audience and build a following!
The ultimate in music streaming are editorial playlists, which offer a carefully curated selection of songs selected by Spotify's own experts. These playlists are designed to showcase the best new music in addition to well-known artists who are pioneering their respective genres.
Before we talk about how to obtain an editorial playlist, let's first explain the distinctions between a regular playlist and an editorial playlist.
Curated Playlists
These can be shared with others and are created by users. You can create these playlists based on specific themes, genres, moods, or even personal preferences. Frequent playlists can encourage listeners who are keen to follow a new trend and are a great way to discover new music.
Editorial Playlists
The Spotify curation team, which is made up of tastemakers, music experts, and business professionals, created these. These reputable playlists are an excellent way for musicians to reach a wider audience. Editorial playlists are regularly updated to reflect the newest trends and are carefully selected to ensure that the music they feature is of the highest quality.
Top Down Strategy For Playlist Promo:
Create High-Quality Music
Creating high-quality music is the most crucial aspect of landing on an editorial playlist. Your music should be professionally created, polished, and have a distinct sound that makes it stand out from the work of other musicians in your genre. Make sure your music also highlights your skills and represents your distinct flair.
Build A Following
Your chances of being discovered by Spotify’s curation team increase with your number of followers. Engage with your followers frequently and devote your attention to growing a solid audience. Share your song on social media networks, then reply to their comments and criticism. If you are driving traffic to Spotify, editorials will pay attention. You should direct your listeners to Spotify if your music is popular on YouTube but isn’t getting any momentum there. This will help you stand out.
Network With Industry Professionals
Building a relationship with business executives on social media, such as Twitter, Instagram, or LinkedIn, can help you get added to an editorial playlist. These are humans, after all, and if they didn’t have a preferred musical style or genre, they probably wouldn’t be employed in the music industry. Try to connect with them on other platforms and strike up a conversation. Instead of immediately sending them your music, try to establish a relationship by giving them a compliment, asking them a business question, or even cracking a joke.
Submit Your Music To Other Playlist Curators
You can submit your music to playlist curators and music supervisors using a variety of websites and services. This service is also provided by Vision Plan Execute, and we utilize our own analytics methods to choose the finest ones.
Before submitting your music, make sure to thoroughly read the submission requirements of the curators and websites that accept submissions. Although it is immoral for some of these curators to request contributions, if the individual has a solid reputation and positive internet ratings, don’t be hesitant.
Final Thoughts
It takes a mix of communication, skill, work ethic, and a little bit of luck to get on an Editorial Spotify playlist. Focus on creating high-quality music, gaining a following, and driving traffic to Spotify to make your music algorithmically stand out as these editors receive numerous submissions, features, and emails each day. After all, if the algorithm adds your music to the watch list, people will notice your cold email outreach or tweets, and if the track is good enough, there is no reason you shouldn’t be chosen for the following track.